Even though the colors cannot be changed, the baby blue and pink compliment each other as well as the bold white font. Alternatively, you could personalize them in a fun way and add them to gift bags at baby showers, kids birthday parties, and gender reveal parties. This playful, brightly colored gift certificate is perfect for toy stores or kids clothing stores. Perfect for a flower shop, beauty spa, or bakery, this gift certificate has space for personal message which can be modified for special occasions like Mother’s Day, Christmas and birthdays. The bright background is beautifully contrasted by the bold black fonts on a pure white overlay (which can be changed to any other color). Using a pink blooming background truly makes the gift card stand out from the rest. To help you make the best decision for your brand, here are our eight most popular gift certificates. To make your life so much simpler, we’ve added free gift certificate templates to our Gift Certificate Maker. With all your time spent on figuring out when and where to promote your gift certificates, you might not have the time to design vouchers. Make sure people don’t miss them when on your website and in your store by placing them at the register of your store or having a pop up on your website. When it comes to placement, Square Up recommends placing them everywhere. Whether it’s a gift certificate for purchasing over a certain amount on Black Friday or VIP gift vouchers for loyal customers over Christmas, make sure your business takes full advantage of these times of the year. According to SVM Global, the best time to market your gift vouchers or certificates is at specific times of the year when people are looking for gifts.
You need to have a promotional strategy that includes looking closely at timing and placement.
Gift certificates have the potential to create sales and attract new customers, by encouraging more spend and building brand awareness.īut it is not as easy as just printing a bunch of gift cards and hoping that your customers will use/buy them. According to The UK Gift Card & Voucher Association, the very first gift voucher was issued in 1932 by The Book Token making it one of the oldest marketing tools around. Dating back nearly 100 years, the use of gift certificates or gift vouchers is not only a great gift and giveaway but also an excellent marketing tool.
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